Contextual Advertising Market 2019 Report analyses the Industry Status, Size, Share, Emerging Trends, Growth Opportunity, Competition landscape and Forecast to 2023. This report also provides data on Patterns, Improvements, Target Business Sectors, Limits and Advancements.
Global Contextual Advertising Market overview:
Detailed Study on Contextual Advertising Market is growing at a CAGR during Forecasts year 2023. This Report covers the Major Players data, including: shipment, revenue, gross profit, interview record, business distribution etc., these data help the consumer know about the competitors better. This report also covers all the regions and countries of the world, which shows a regional development status, including market size.
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Contextual Advertising is a form of targeted Advertising for Advertisements appearing on websites or other media, such as content displayed in Mobile Browsers. The Advertisements Themselves are selected and served by automated systems based on the identity of the user and the content displayed.
The Global Contextual Advertising Market is segmented on the basis of Product Type, Deployment, End Use Industry and Region. On the Basis of Product Type segment, the Contextual Advertising Market is sub segmented into Activity-based Advertising, Location-based Advertising. Based on Deployment segment, the Contextual Advertising Market is sub segmented into Mobile Devices, Desktops, Digital Billboards. Based on End Use Industry segment, the Contextual Advertising Market is sub segmented into Consumer Goods, Retail, and Restaurants, Telecom and IT, Banking, Financial Services, and Insurance (BFSI), Media and Entertainment, Travel, Transportation and Automobile.
On the basis Product Type segment the Market is sub segmented into Activity-based advertising is a done based on users’ browsing history and cookies. The largest market share of Activity-Based Advertising can be attributed to the growing number of internet users. The demand for display advertising is increasing as it is the era of social media and predictive and customer behavioral analytics. If internet users search or read something on the World Wide Web, their mobile/PC screens would start displaying advertisements according to their interests or previously accessed browsing information.
In term of geographic analysis, North America holds the largest share of the Contextual Advertising Market owing to the strong presence of key players offering advertising technologies in this region. North America is expected to hold the largest share of the global Contextual Advertising Market in 2018, while the market in Asia-Pacific is expected to witness the highest growth during the forecast period. The high growth of the market in Asia-Pacific can be attributed to the presence of countries such as China, Japan, and India in this region. These countries have a large number of internet users, which, in turn, creates huge opportunities for advertisers.
Market segment by Regions/Countries, this report covers:
1 North America Country (United States, Canada)
2 South America
3 Asia Country (China, Japan, India, Korea)
4 Europe Country (Germany, UK, France, Italy)
5 Other Country (Middle East, Africa, GCC)
Some of the major players that operate in the Global Contextual Advertising Market are Google, Beijing Miteno Communication Technology, Facebook, Microsoft, Amazon, Aol, Yahoo, Twitter, IAC, Amobee, Act-On Software, Simplycast, Inmobi, Flytxt, Infolinks, Adobe Systems, Sap, Marketo, Millennial Media
Latest Industry Updates:
Microsoft:- Reliance Jio Infocomm Limited (Jio), a subsidiary of Reliance Industries Limited, and Microsoft Corp. are embarking on a unique, comprehensive, long-term strategic relationship aimed at accelerating the digital transformation of the Indian economy and society. This 10-year commitment combines the world-class capabilities of both companies to offer a detailed set of solutions comprising connectivity, computing, storage solutions, and other technology services and applications essential for Indian businesses and will span the broad Reliance Industries ecosystem including its existing and new businesses.
In combining efforts, Jio and Microsoft aim to enhance the adoption of leading technologies like data analytics, AI, cognitive services, blockchain, Internet of Things, and edge computing among small and medium enterprises to make them ready to compete and grow, while helping accelerate technology-led GDP growth in India and driving adoption of next-gen technology solutions at scale.
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Table of Contents:
Global Contextual Advertising Market Report 2019
1 Contextual Advertising Definition
2 Global Contextual Advertising Market Major Player Share and Market Overview
3 Major Player Contextual Advertising Business Introduction
4 Global Contextual Advertising Market Segmentation (Region Level)
5 Global Contextual Advertising Market Segmentation (Product Type Level)
6 Global Contextual Advertising Market Segmentation (Industry Level)
7 Global Contextual Advertising Market Segmentation (Channel Level)
8 Contextual Advertising Market Forecast 2019-2023
9 Contextual Advertising Segmentation Type
10 Contextual Advertising Segmentation Industry
11 Contextual Advertising Cost Analysis
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