The global Customer Data Platform Market is thoroughly analysed by covering major segments of the market. An in-depth market segmentation is covered below that reflects the vital elements included in the wearable gaming accessories market research report. According to market is projected to grow at a stellar CAGR during the period of assessment, 2019-2023.
Global Customer Data Platform Market overview:
The report of global Customer Data Platform Market includes the competitive landscape section which provides the full and in-depth analysis of the current market trends, changing technologies and developments that will be beneficial for the companies, which are competing in the market. The report offers an overview of revenue, demand, and supply of data, futuristic cost, and growth analysis during the projected the year.
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A Customer Data Platform (CDP) is a type of packaged software which creates a persistent, unified Customer Database that is accessible to other systems. Data is pulled from Multiple Sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. According to Gartner, Customer Data Platform have evolved from a variety of mature markets, “including multichannel campaign management, tag management and data integration.”
The Global Customer Data Platform Market is segmented on the basis of Type, Application, Component, Enterprise Size, Delivery Mode, End Use Industry and Region. On the Basis of Type segment, the Customer Data Platform Market is sub segmented into Access, Analytics, Engagement. Based on Application segment, the Customer Data Platform Market is sub segmented into Marketing Data Segmentation, Personalized Recommendation, Predictive Analytics, Campaign Management, Customer Engagement and Retention, Security Management, Others (Data Enrichment, Marketing Automation, Data Monetization, and Customer Analytics).
Based on End Use Industry segment, the Customer Data Platform Market is sub segmented into BFSI, Retail and eCommerce, Media and Entertainment, IT and Telecommunication, Travel and Hospitality, Energy and Utilities, Automobile, Healthcare and Life Sciences, Others (Agriculture, Government, and Education).
On the basis Enterprise Size, the Customer Data Platform Market sub segmented Small and Medium-sized Enterprises (SMEs) segment is expected to grow at a higher Compound Annual Growth Rate during the forecast period. The increasing demand for scalable and cost-effective solutions is expected to accelerate the growth of Customer Data Platform Solutions among Small and Medium-sized Enterprises (SMEs).
As per regional analysis, North America is expected to hold the largest market size in the global Customer Data Platform Market, while Asia-Pacific to grow at the highest Compound Annual Growth Rate during the forecast period. In Asia-Pacific, the highest growth rate can be attributed to the heavy investments made by private and public sectors for enhancing their marketing technologies, resulting in the increased demand for Customer Data Platform and services. The presence of many Customer Data Platform vendors in North America for delivering enhanced personalized customer experience is driving the adoption of Customer Data Platform in the region.
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
Market segment by Regions/Countries, this report covers:
1 North America Country (United States, Canada)
2 South America
3 Asia Country (China, Japan, India, Korea)
4 Europe Country (Germany, UK, France, Italy)
5 Other Country (Middle East, Africa, GCC)
Some of the major players that operate in the Global Customer Data Platform Market are Oracle, SAP, Salesforce, Adobe, Nice, SAS Institute, Tealium, Segment, Zaius, AgilOne, ActionIQ, BlueConic, Ascent360, Evergage, Lytics, mParticle, NGDATA, IgnitionOne, Signal, Usermind, Amperity, Reltio, Ensighten, Fospha, SessionM.
Latest Industry Updates:
Oracle:- A growing number of Asia Pacific’s business are turning to Oracle Autonomous Database– the industry’s first self-driving, self-securing, self-repairing database—as they seek to gain deeper data driven insight, faster than ever before.
In particular, in the last quarter, it has been embraced by companies at the forefront of driving digital transformation in areas such as electronic payments by organisations including VeriTrans in Japan and AsiaPay in Hong Kong, TV-commerce by the likes of SK Stoa in Korea, in electronic contracts being leveraged by FaDaDA in China, and digital change consultancies like Zhongkai Wisdom Government Software, in China and Huron Consulting in India.
Chris Chelliah, Group Vice President and Chief Architect, Technology and Cloud Platform, Oracle Asia Pacific, said: “The answer is in the data! We continue to see rapid adoption of Oracle Autonomous Database as businesses of all sizes and across all industries recognise the power of data and the autonomous database. Many are at the cutting edge of the digital economy and are actively addressing critical areas such as e-payments, electronic signatures and delivering more personalized services for our customer’s customer. This last quarter alone we saw 5000 new companies trialling it globally and many of the brands we added have never used the Oracle database before. And with our new cloud interoperability partnership with Microsoft plus our Generation 2 cloud infrastructure data centers now starting to come online in Tokyo, Seoul, Mumbai and Sydney, we expect these numbers to grow.”
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Table of Contents:
Global Customer Data Platform Market Report 2019
1 Customer Data Platform Definition
2 Global Customer Data Platform Market Major Player Share and Market Overview
3 Major Player Customer Data Platform Business Introduction
4 Global Customer Data Platform Market Segmentation (Region Level)
5 Global Customer Data Platform Market Segmentation (Product Type Level)
6 Global Customer Data Platform Market Segmentation (Industry Level)
7 Global Customer Data Platform Market Segmentation (Channel Level)
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